Balance

Branding

I refreshed the rebrand for the award-winning financial recruitment firm based in London. I decided an effective strategy was not to try and be clever, but to create a simple, instantaneous identity that would be easy to catch in a crowded marketplace.

I focused on bold, assertive type and simple, ownable colour to create the new identity and proceeded to roll out a set of templates and a toolkit for collateral and marketing material.

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Wordmark
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Wordmark (reversed)
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Monograms
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Brand elements
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Business card
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Letterhead
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Event materials
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Digital touchpoints
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Signage