Balance
Branding
I refreshed the rebrand for the award-winning financial recruitment firm based in London. I decided an effective strategy was not to try and be clever, but to create a simple, instantaneous identity that would be easy to catch in a crowded marketplace.
I focused on bold, assertive type and simple, ownable colour to create the new identity and proceeded to roll out a set of templates and a toolkit for collateral and marketing material.
Wordmark
Wordmark (reversed)
Monograms
Brand elements
Business card
Letterhead
Event materials
Digital touchpoints
Signage