YR

Design assets, illustration, type

I worked with with creative team at YR to design some mini-illustrations for their Board Games and Black Collection campaigns, used to customise and print garments live in retail environments.

My set of assets was aesthetically clean and minimal, with the idea being to contrast with some of the more brash imagery available from other asset packs. The assets were added to the bespoke interface, ready to be used and abused by customers in Topshop and Selfridges in central London.